Certified Digital Marketer | CDM On-Demand
$1,499.00
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Base package includes:
- Instructor led training modules (1 year access)
- Official e-courseware (1 year access)
- Certificate of Completion
- 3 Exam Preparation Vouchers (Mock exams—1,5 hours, 50 questions)
- 1 Exam Voucher (official exams—–3 hours, 100 questions)
Description
Certified Digital Marketer (CDM)
The Digital Marketing course by IIB is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in planning, executing and measuring digital strategies to achieve accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking.
Then students will be introduced to modern and contemporary marketing principles. No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge. The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking.
